Week 6: Professional Agency versus One Guy and an AI
I was invited to kick off the McCoy College of Business 2025 Fall Semester faculty assembly. I made a video to help illustrate the disruptive economic impact and reduced cycle times of a creative activity. Here's the video to demonstrate the point and the Gemini estimates of production of me with AI versus a professional agency putting together a 20-second clip: Let's break down the estimated costs of producing this video with a traditional small-to-mid-sized creative agency, particularly in a market like Austin or Central Texas. At-a-Glance Estimate A professional agency would likely quote a project of this scope and quality in the range of $15,000 to $35,000 . The final price depends heavily on the agency's size, the crew's experience, and the specific equipment used. Here is a detailed breakdown of where those costs come from. Detailed Cost Breakdown (Agency Model) Phase 1: Pre-Production & Creative (Est: $2,500 - $5,500) This is the planning and scriptin...